Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age.

Which manufacturers are actually doing that? According to a study conducted by TrueCar.com, car shoppers aged between 18 and 27 years old are flocking to Scion, Mitsubishi and Mazda.

Referred to as Generation Y, this group represents a vital segment of the car-shopping public. If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 percent of that market, and Mazda was third with 10.7 percent. Surprisingly, Bugatti failed to make the list.

TrueCar.com also took a look at the specific models that appeal to this young segment of shoppers. The Scion tC, Mitsubishi Lancer and Honda Civic Si nabbed the top three spots for sales in the previous two years. Generation Y clearly has a thing for imports, and you can dig deeper into TrueCar's findings by reading the full press release posted after the jump.

You now live in a world with a ZR1-powered pickup truck

Stuffing engine A into automobile B has been part an enthusiast rite of passage for decades. Fast-forward to 2011, and someone has finally jumped to engine Z. Rather, they've taken the engine from a Chevrolet Corvette ZR1, and slung it betwixt the front fenders of a Silverado pickup truck.

Ford Lightning owners, Dodge Ram SRT owners and Toyota Tundra TRD owners... bow to your new master.

For those of you not familiar with this particular engine (how?), allow us to enlighten you. What you're looking at above is the LS9 6.2-liter supercharged V8 engine. The power output is rated at 638 horses and 604 pound-feet of torque, and all that forward go is now propelling the rear wheels of a Silverado pickup.

Someone get sandbags, high-octane fuel and a video camera, because we want to see this rig run down the drag strip. Our hats off to the mad minds at Houston-based Fastlane for their unholy creation.

Mitsubishi2011 i-MiEV

Latest Mitsubishi 2011 I-MiEV will be marketed in over 14 countries in Europe, including France, Britain, Italy, Netherlands, Norway, Portugal, Spain, Sweden Switzerland also Germany with a price range of about 33-35000 Euros.

2011 latest car designs that exist in Car Mitsubishi2011 i-MiEV to the European market today in the front and rear bumpers, especially the addition foglamp on both sides of the bumper.

 While the cabin including the interior is made more convenient, Mitsubishi is also making changes to the instrument panel center stack in the i-MiEV.

It is equipped with security sector, Europe's strict safety standards recognized by Mitsubihsi, so in addition to airbags, Cars New Mitsubishi i-MiEV is embedded technologies Active Stability Control (ASC).

 Electric car "Car Mitsubishi i-MiEV Newest" worth about $ 50,000 in Japan takes about 7 hours each way along the 160 km. It can also be sped up to a maximum speed of 140 km / hour. If using a battery fast charging equipment, the battery can be charged 80 percent within 30 minutes.